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Hello, and thank you for visiting my shop!
My name is Denise and I'm the owner and designer of Tribu Creations. I've been making jewelry for over 10 years, and its my favorite way to express myself and honor my creativity.
How I got started...
I began making jewelry in 2009 after loosing my two month old daughter to a rare genetic syndrome. Although I knew nothing about making jewelry, it quickly became an outlet for me to channel my grief and alchemize my pain into something meaningful. I watched countless hours of Youtube videos learning and perfecting my craft. After owning a defensive driving school prior, my entrepreneurial spirit kicked in, and in 2012 I felt compelled to turn my hobby into a business. I started selling my first pieces on Etsy, and later opened my own website named after my late daughter, Isabella Rae Jewelry. I decided what better way to honor her memory, as well as hopefully inspiring others with my story, ..and my business took off from there. I worked hard and relentlessly to manage my business and to keep creating at a very fast pace. I created and built a successful online business I was proud of, also wholeselling to retailers such as Tilly's, Revel, Storm Wisdom and others located nationwide.
In 2018, I started becoming burned out from working at such a fast pace. I also started feeling like it was time to put Isabella's name peacefully to rest. Although I was proud to have had a successful business in her honor, it still hurt deeply to keep repeating her name. It was something I couldn't put into words eloquently at the time, but I just knew I needed to say goodbye and let Isabella's spirt rest. I also was blessed to have given birth to a healthy and amazing daughter in 2011, Laila. It was time to say goodbye to the past and celebrate my earth angel, Laila. It also seemed as if Laila was being overshadowed because of the business name, and I didn't want her to grow up feeling as if she was living in Isabella's shadow. So in 2018, I made the difficult decision to close shop, recharge my batteries, and focus on being a mother to Laila. I stopped creating and selling jewelry completely. However, I couldn't stay away for long. After only a year of being closed, I was encouraged from a friend and business owner of Storm Wisdom ,Charles McAlpine, to start creating again. I missed creating and felt a void of expression since closing. And quite honestly, felt a little lost with out it. I decided to re-open under the new name of, TRIBU.
TRIBU is a reflection of me and my personal style of bohemian, tribal, tropical, simple yet complex, classy with urban aesthetic, and one-of-a-kind! I wanted to create a small community like boutique for women who unapologetically like to express their own unique style.
I share my story in hopes that I can still inspire others, but this time in a new and evolved way. I want to share the message that it's ok to grow, let things go, and welcome new chapters into our lives, even when it seems unexplainable to others at the time. Following our intuition when it doesn't make sense yet. I think that's what being an artist is really about. Whether it's creating actual art, or creating a blank canvas to paint a new picture of our lives. With courage and hope, we all reach a point where we must evolve. ♥
What inspires me now and my design process...
I’m inspired by beautiful vibrant gemstones and metals. I love combining different stones and unique ethnic metals to create a one-of-a-kind bohemian tribal look. My design starts with the stone. I'm inspired by the stones' color, its texture and the overall vibration that it sends out. It has to make me feel a certain way in order for me to use it. There are specific stones that I tend to gravitate towards and consistently use in my designs, such as purple amethyst, clear quartz, rose quartz, agate, tiger’s eye, and pyrite for the simple fact that I absolutely love their energy and color hues. That process then leads me to choose the metal that works best with the stone, and I build the design up from there. I have my baseline and I work up. That’s how I see it in my mind and I translate that into my creation process. Once I create a piece, that finished piece then inspires me to create the next one, and so forth.
When inspiration strikes, it’s a blessing to me, and I respect the gift by putting my head down and creating until I run out of materials or until I’m exhausted..whichever comes first. Even after ten years of making jewelry, I'm not always inspired to create. I experience times where I either need a break or I'm simply just uninspired due to life's unexpected twist and turns. So I treat inspiration as a true gift and a blessing. The weather and the time of year also influence my designs. I tend to use bright-colored stones for the summer and darker ones for the winter. I love to test the boundaries of my work and create a true piece of art that you can feel amazing wearing. You can also find other ethnic pieces here in my shop that I've ethically sourced from other countries. I have built some really great business relationships over the years with metalsmiths and lapidaries from around the world. I’m a true Aquarius and have always considered myself multi-faceted and a little different, so It’s important that my designs and the pieces that I source, reflect that. I want all women to feel comfortable embracing their own uniqueness, and sense of style with my jewelry. I’m truly humbled and grateful to have established myself as a jewelry artist, and I will continue to work at providing stunning pieces of jewelry, full of beauty and positive energy. All of my pieces are made with a purpose and intention, but most importantly, they are made with love. ♥
Thank you for allowing me the opportunity to share my creativity with you!
I hope you enjoy your shopping experience here in my shop. Please don't hesitate to contact me at, firstname.lastname@example.org should you have any questions or custom request.
Please note, I do not have an Instagram or Facebook business profile, as those social platforms do not align with my personal values and views, and choose to maintain autonomy over my business. You can however find my business profile and pieces on Pinterest, where you can also shop, view and share my pins/pieces.
TRIBU is based out of Gilbert, Arizona, where all orders are thoughtfully packaged and shipped with in 1-3 days of receipt.
Sending much love and gratitude,
♥ Denise Jackson
"Do we relate to our circumstances with bitterness or openness, whatever occurs, can be regarded as the path." - Pema Chodron
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